After four months of negotiation, Virgin Money finally acquired crisis-hit lender Northern Rock. At the time, Sir Richard Branson was at his charity’s fundraiser in Los Angeles.
He had to be called out of the event to sign the paperwork. Twelve hours later he was back at his Caribbean retreat. This combination of dealmaking and jet-setting has made Sir Richard arguably Britain’s best-known businessman.
This latest deal promises to raise his profile again. But it comes at a time when the banking sector is facing unprecedented scrutiny. It will put his famous public relations skills to the test.