Business English Lite | Queen rolls out green carpet for buyers 女王、購入者に緑のじゅうたんを敷く

2013/07/20

Queen rolls out green carpet for buyers 女王、購入者に緑のじゅうたんを敷く

The Queen is helping to boost British exports. This week, the gates of BuckinghamPalace were thrown open for UK companies to display their products to potential overseas customers.

From multinationals such as GlaxoSmithKline, to craftsmen, suppliers to the royal household were allowed to use their "royal warrant" to win business. This has never happened before.

This was part of the Coronation Festival, marking the 60th year since the Queen was crowned. For exhibitors, it is the ultimate endorsement.

JaguarLand Rover and Bentley were sponsors of the gala. Each invited more than 1,000 overseas guests.

Bentley, the maker of the royal limousine, has spent a "sizeable" proportion of its global marketing budget on this event. It declared that the royal connection was of "huge commercial importance".

The association with the royal family helped British carmakers compete with luxury manufacturers around the world. UK Trade and Investment, the trade promotion agency, also invited hundreds of foreign companies to do deals with British manufacturers that have a royal warrant.

Warrants are awarded to businesses that have supplied the Queen, the Prince of Wales or the Duke of Edinburgh for at least five years.

Key Vocabularies :

boost [verb] を持ち上げる、押し上げる, display [verb] 公表する, potential [adj] 可能な, compete [verb] 競争する、対抗する, award [verb] 与える、授与する,

Quiz

本文の内容や単語について問う問題です。問題は全部で5問あります。是非チャレンジしてみて下さい。

1. By driving a Bentley.

2. By inviting companies to display their products at her Coronation Festival.

3. By using the royal warrant for every British business.

4. By having a gala party at the palace and inviting potential customers.

1. any and every British company

2. any company that has ever done business with the royals

3. only multinationals

4. those which have a solid record serving the royals

1. small

2. modest

3. large

4. enormous

1. maximum award

2. newest backing

3. last warranty

4. best authorisation

1. Excellent in the UK.

2. Very good, both domestically and internationally.

3. Not good in Britain’s former colonies like India and Hong Kong.

4. It is impossible to say at this point.

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Queen rolls out green carpet for buyers 女王、購入者に緑のじゅうたんを敷く

Quiz

1.
According to the article, how did the Queen boost British exports?

2.
According to the article, who may receive a royal warrant?

3.
Bentley, the maker of the royal limousine, has spent a "sizeable" proportion of its global marketing budget on this event.

4.
For exhibitors, it is the ultimate endorsement.

5.
Based on the information in the article, how does the future look for those British companies with royal warrants?

Queen rolls out green carpet for buyers 女王、購入者に緑のじゅうたんを敷く

Quiz

1. According to the article, how did the Queen boost British exports?

2. According to the article, who may receive a royal warrant?

3. Bentley, the maker of the royal limousine, has spent a "sizeable" proportion of its global marketing budget on this event.

4. For exhibitors, it is the ultimate endorsement.

5. Based on the information in the article, how does the future look for those British companies with royal warrants?

1.
According to the article, how did the Queen boost British exports?

2.
According to the article, who may receive a royal warrant?

3.
Bentley, the maker of the royal limousine, has spent a "sizeable" proportion of its global marketing budget on this event.

4.
For exhibitors, it is the ultimate endorsement.

5.
Based on the information in the article, how does the future look for those British companies with royal warrants?