Fast fashion is a practice of making and selling runway designs for very cheap. It is also the fastest growing concern environmentally, as trendy fashion has led to buying more items than required. The industry produces 80 billion garments to meet the consumer demand of high fashion for lower cost. It is a "problem of plenty".

Some fast fashion retailers such as Primark, H & M, ZARA, Topshop and Forever 21 are struggling to meet the demand as online fashion brands like Boohoo and Fashionova are taking over.

Most of the clothing that is put out there end up in landfills at a faster rate than plastic pollution. Fashion trends are changing every day. Modern retailers introduce new styles every week or every month, which encourages people to buy more and keep up with the trend. This industry is worth $26.7 billion.

People are now aware of the dangers of disposing clothes at a faster rate. However, most companies are far from regulating ethical business practices in their business model.