Salesperson to Starbucks owner: The incredible rise of Howard Schultz 販売員からスターバックスのオーナーへ、ハワード・シュルツ氏の出世物語





Starbucks now has a global operation with more than 22,766 shops, 191,000 employees, and revenue of $16.4 billion.


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Salesperson to Starbucks owner: The incredible rise of Howard Schultz

Howard D. Schultz was born on July 19, 1953, in Brooklyn, New York. He is popularly known as the CEO of Starbucks and former owner of Seattle SuperSonics. In 2012, Forbes magazine ranked him as the 354th richest person in the United States, with a net worth of $1.5 billion. He is now responsible for Starbucks, a Fortune 500 company and one of the world's most adored brands, and worth at least $3 billion.

Nevertheless, his road to success was full of hurdles. At one point, his family was left with no income and Schultz experienced poverty at a very early age. He worked in several firms ranging from a salesperson to a general manager for Swedish drip coffee maker. While working for Hammerplast, he visited Starbucks Coffee Company in Seattle, a fledgling coffee-bean shop then. He was overwhelmed with the company’s extraordinary demand for plastic cone filters and expressed his interest in working with them. He stayed in touch with them and joined Starbucks as the director of retail operations and marketing a year later. While on a trip to Milan, Italy, for Starbucks, Schultz noted that coffee bars existed on practically every street. He was fascinated by the fact that they not only served exceptional espresso, but also served as a meeting place for people. In fact, with over 200,000 Starbucks coffee bars spread across the country, they acted as a major holder of Italy’s societal superglue.

After his return, he tried to convince the owners (including Jerry Baldwin) to offer traditional espresso beverages besides the whole bean coffee, leaf teas, and spices they had long offered. After a successful launch of the cafe concept, the owners refused to roll it out company-wide, expressing their non-conformance to enter into the restaurant business. Frustrated, Schultz decided to leave Starbucks in 1985. He required $400,000 to open his first store. Jerry Baldwin and Gordon Bowker decided to help him. Impressed by his passionate, energetic, and go-getting attitude, he also received $100,000 from a doctor.

In April 1986, Schultz opened a coffee shop in Seattle. He named it after an Italian language daily newspaper, il Giornale. This was a very successful venture, and almost 300 people visited it during its first working day. Two years later, the owners of Starbucks wanted to sell their stores as they could not manage the functioning of the large company and wanted to focus on Peet's Coffee & Tea, a San Francisco Bay Area based specialty coffee roaster and retailer. They sold its Starbucks retail unit to Schultz for $3.8 million in August 1987. Schultz renamed Il Giornale with the Starbucks name and started expanding its reach across the United States. On June 26, 1992, the company went public and initiated trading of its common stock on the NASDAQ; its 165 stores pulled in $93 million that year. Later this venture rose to 2000 Starbucks with the global operation of more than 3,500 stores and $2.2 billion in annual revenue.

Unlike hamburgers, coffee is a graceful product. Getting the Native Americans “addicted to it” requires tremendous efforts. Therefore, Schulz can be rightly called a fortune hunter at some point, and this attribute has certainly earned him ultimate success. Schultz has authored the book Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time with Dori Jones Yang in 1997. He authored his second book Onward: How Starbucks Fought for Its Life Without Losing Its Soul, with Joanne Gordon, which was published in 2011.

On January 8, 2008, Schultz returned as CEO of Starbucks after an eight-year hiatus. During that period, Schultz was earning a total compensation of $9,740,471 including a base salary of $1,190,000, and options granted worth $7,786,105. Schultz is a significant stakeholder in Jamba Juice, a restaurant retailer headquartered in Emeryville, California. By 2014, Starbucks had more than 21,000 stores worldwide and a market cap of $60 billion. The amazingly popular coffee company reportedly opens two or three new stores every day and attracts around 60 million customers per week.

On November 1, 2013, Schultz stepped down from the board of Square, a San Francisco-based financial and merchant services aggregator and mobile payment company. Former Goldman Sachs executive David Viniar replaced him. Schultz is the recipient of many prestigious awards.

On March 29, 2007, Schultz received the Rev. Theodore M. Hesburgh, C.S.C., Award for Ethics in Business at the Mendoza College of Business at the University of Notre Dame. He delivered the Frank Cahill Lecture in Business Ethics on the same night.

Schultz was ranked as the "2011 Businessperson of the Year" by Fortune magazine for his initiatives in the economy and job market.


  • uneasy : [adj] 楽でない、くつろげない。何かについて心配している、幸福でない
  • overcome : [verb] 打ち勝つ、征服する。問題に対処することに成功する
  • retail : [noun] 個人客相手、個人向け営業の。商品を直接一般大衆に販売すること
  • reach : [noun] 到達する。何かをする、達成する、または制御する誰かまたは何かの能力または力
  • operation : [noun] 業務。事業や組織の活動



シュルツ氏は、販売員やスウェーデンのドリップ式コーヒーメーカー、Hammarplastの統括マネージャーなど、複数の職で働いた。後に、シュルツ氏は自ら事業を立ち上げることを決心した。1986年4月、シュルツ氏はミラノの新聞の名前にちなんで「Il Giornale」という第1号店を開店した。

1987年8月に、スターバックスは小売部門をシュルツ氏に380万ドルで売却した。シュルツ氏はIl Giornaleをスターバックスに名前を変更して、米国中で店舗を拡大していった。





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